Category Archives for Coffee & Business
When the Coffee Becomes Too Hot for Your Business to Handle
When you’re in the coffee business, you already know how much people love their morning (or afternoon, or evening) cup of joe. Coffee is a way of life for many people. It gives them a jolt to start their
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How to Start a Coffee Shop in a Small Town
The idea of opening up a quaint, cozy coffee shop in an equally quaint and cozy town is appealing. Every small town needs a good hangout spot for a steaming cup of coffee, some baked goods, and conversation,
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5 Marketing Strategies for New Coffee Shop Owners
So, you’ve revamped that old, industrial building, replaced the chipped concrete floors, and set up the coffee shop of your dreams. Your sign is hung outside with pride, and you have every kind of java
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5 Legal Tips for Starting Your First Coffee Shop Business
Owning your own business is one of the most liberating and self-affirming things you can do. You are your own boss, you own your time, and you are in complete control of your fate.
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Can Coffee Help You Manage Work-Related Stress Better?
Ask a group of people how their mornings would be without coffee, and you’ll hear a collective grunt. Without a dose of caffeine, many of us feel like we can’t wake up or function
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How Coffee Shops Can Better Utilize SEO to Grow Their Business
Alright, you’ve got your coffee business officially up and running. You’ve covered every detail, from sourcing and roasting the best beans possible to creating the ultimate coffee
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How Coffee Businesses Can Use Social Media in Their Marketing
There’s no doubt that social media has become a driving force in marketing in recent years.As various platforms like Facebook and Twitter have ironed out early issues (remember, these
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How Big Data Has Changed the Coffee Industry
Big data is everywhere. From the finance sector to Hollywood, big data has made its mark in pretty much every industry. Today, big data even plays a role in an oft-overlooked part of
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How Coffee Companies Are Becoming More Eco-Friendly
The world has become increasingly more conscious of environmentally friendly initiatives with each passing year. But while every business ought to have a interest in preserving the
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How the Coffee Industry is Helping to End Homelessness
Coffee is a daily staple in the lives of millions of people around the world. As the third most consumed beverage in the world (after water and tea), coffee helps get people out of
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Why You Should Support Veteran-Owned Coffee Brands
As of 2018, there were 18.2 million veterans living in the United States. About 3.5% of them are unemployed. That number might seem low, but that’s just a nationwide average. In certain
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How Coffee Brands Become Political During Election Season
The 2016 U.S. Presidential election was one of the most divisive, highly stressful, and polarizing of the last several decades. Families and friends found themselves at odds and not speaking due to how
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How to Successfully Build a Brand and Market Your Coffee Business
Whether you run a small mom-and-pop java shop on the corner or you’re trying to launch an international coffee subscription service, every coffee company can use a helpful leg-up
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London Coffee Festival (An Inside Look of New Trends to Watch For In 2019)
For four glorious days in March, the 2019 London Coffee Festival took place at an East London brewery. With the smell of freshly roasted coffee wafting through the
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How Artificial Intelligence Is Poised to Transform the Coffee Industry
Artificial intelligence is having a huge impact on different types of industries around the world, and the coffee industry is not immune. Coffee company managers and marketers are constantly
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How Independent Coffee Shops Are Competing With Starbucks
Starbucks is one of the largest restaurant companies in the world and continues to dominate the coffee industry. With this coffee titan on practically every corner, how can independent
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Will Virtual Reality Coffee Shops Soon Be a Thing?
Virtual reality is being used by coffee producers and coffee shops to offer an immersive experience, as well as to share information about their business practices, and it’s proving
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How to Start Your Own Coffee Business
They say if you’re going to start a business, it should be in something you love more than anything else. For some people, this means the next logical step from “java enthusiast”
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How to Turn Your Love of Coffee Into a Career
You’ve probably heard it from several friends on more than one occasion: You should totally work in a coffee shop! You are also likely the star at Saturday brunches and family get-togethers
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How Starbucks Revolutionized Marketing
When it comes to coffee, no one sells it like Starbucks. With smart branding, accessible locations, and clever seasonal campaigns, the coffee chain has become deeply embedded in American
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